MENTORSHIP – ALETTI

 

 

 

RESEARCH

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some type samples that inspired me

I went into this mentorship really thinking I was going to be doing a blackletter font. But after my research, I realized I wanted to go another direction. On Pinterest and type foundry websites I found so many cool contemporary fonts, I had to try my hand at it.

But I still did some research on blackletter, and found the Italian blackletter Rotunda, which became my foundation for Aletti.

 

9/10

 

 

 

IDEATION

 

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start of the ideation process

The Ideation period of this project was a lot of trial and error, and exploration. I went through quite a few iterations of Aletti but I think I could have explored more. I think due to the time framed I committed to my first idea I like, which is something I do frequently, where I should have experimented more.

 

7/10

 

DISTILLATION

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illustrator file where I traced my drawings of Aletti

The process of distilling the shapes I wanted down once I had the shapes in Illustrator where I could really see the whole set of characters together and tweak things.

I tried fitting characters together to form words and played with the weight of the strokes and looked closer at the negative space by squinting and trying to make everything feel uniform.

 

8/10

 

REFINEMENT

 

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transferring the font to Glyphs

Refining came in Glyphs quite naturally because Glyphs is made for typographers and allowed me to get rid of the extra points I had, and to smooth out the curves.

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Here you can see the h before and after using Glyphs, the curve is smoothed out and still retains the nuance of the font but feels far more sophisticated.

 

9/10

 

REFLECTION

 

Working with Kenneth was great however I feel as though I feel like I learned so much through the process that this font is no longer viable. So in terms of making a project that I’m satisfied with, that didn’t happen. However, I am very thankful to have this experience so I can go forward with what I learned. I took an unorthodox approach which I now sort of regret because I probably could have learned more if I made a sans serif or something with more of a solidified history and practice.

All in all though, it was a great exercise and it was really nice to learn without the confines of the classroom and to take control of my own education.

 

Thanks Judy!!!!!

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Personal Branding – Logo Sketches

This was a really fun exercise. I focused on my name and drew it in as many typefaces as I could and it was delightful. Type is something that I can look at all day. I love thinking about what influences are present in the forms, what things I associate with the typeface, how it makes me feel. My final decision was to base my logo around the changing and busy nature of my design style and use 5 different typefaces that all felt like parts of my personality.

 

Sketches are on the server 🙂

 

Personal Branding – Moodboards

I realized through making my moldboards that I have lots of diverse sources of inspiration, and some feel at odds with each other. I thought this might be a bad thing.

I think what sets me apart from others is my strange design style that is greatly inspired by all the things I find beautiful and interesting. I was raised in a house that was very fine art-centric and the walls were always full. I think this richness and closeness of different pieces of all different kinds: wall hangings, paintings, stuff I made as a kid, illustrations, etc., and this eclectic mix solidified in me a need for something I will describe as “extra”. Sometimes, perhaps often, less is more. But I feel design has been doing that for a VERY long time, the minimalism trend is a little tired and I’m excited about exploring the plurality of design and creating things that are busy & beautiful.

I contacted one of my favourite type designers/animators, and he told me that staying true to yourself and asking yourself what YOU have to offer to the design world that hasn’t been done before is how you get noticed, and how you become one of the greats. All great designers did something new by mixing together a smattering of old principles. They broke the rules, and people loved it.

So even though my process has definitely has NOT helped me in this program and has made me feel like I have no value to the design world, hearing that gave me A LOT of hope for my design practice and made me feel like I could have something to contribute to the design world.

As Nada said, a lot of what I create oscillates between soft and hard, and that rings very true to who I am, my aesthetic, and my beliefs. So I’m going to chase that.

 

 

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Brief Writing & Moodboards

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I’ve enjoyed this project so far, it’s fun to be so introspective and focus on myself and my own brand. It’s very comfortable in a certain kind of way, I feel I know myself far better than I know anything I’ve learned in this program.

It also gives me a chance to experiment and I’m very grateful for that.

Moodboards were fun to do, it’s nice to be considering my future in such detail.

Editorial

Coming out of Tims class I felt like I had a better handle on editorial but it was a nice challenge designing for WIRED magazine.

I enjoyed the process of editing and ameliorating my design, in the end I’ve come out with something that is worlds above what I had last week which makes me happy.

I think I deserve an A

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